Emerging Regions Drive Up Surfactant Demand

Surfactant demand in soaps and detergents and other home and personal care products has grown dramatically in emerging regions, driven in part by strong GDP growth in these areas, analysts say. Several suppliers have recently announced expansions in China and other high-growth regions to meet the increased demand. “When it comes to surfactants, the growing middle classes in China continue to drive increased demand for personal and home care products,” says Mario Preissler, head of Clariant’s Industrial and Consumer Care business. China is a...

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