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Markets :: Specialty Chemicals :: Paints and Coatings

Dow Develops Technology to Reduce TiO2 in Paint Formulations

9:19 AM MDT | March 25, 2011 | Rebecca Coons

Dow Chemical says its has developed a polymer technology that reduces titanium dioxide (TiO2) requirements in paints and  coatings by up to 20%. The polymer, tradenamed Evoque, improves the particle distribution and light scattering efficiency of TiO2, facilitating improvements in hiding efficiency, Dow says. “Hiding is at the heart of every paint formulation and without TiO2, we would not have paint as we know it today,” says Joan Schuller, general manager, North America, Dow Coating Materials. “But TiO2 has been stretched to its limits...

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