American Coatings Show '10: Improvement and Reformulation Efforts Fuel Opportunities

Suppliers to the coatings industry say the mood is upbeat at this years’ American Coatings Show, currently underway in Charlotte, NC, citing better economic conditions and opportunities to gain market share with new, more sustainable and VOC-reducing products. The mood is “more optimistic than it has probably been in several years,” says John Foley, v.p./industrial formulations at Rhodia’s Novecare business. “The general mood and the business is improving particularly from levels of a year ago as the economy improves but also the...

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