Stevia May Shake Up Alternative Sweetener Market

FDA’s recent approval of stevia-based, zero-calorie sweeteners may yield sweet rewards for suppliers including Cargill and Merisant and may shake up the U.S. market for both natural and artificial sweeteners, suppliers say. The alternative sweetener market is projected to grow 2-3%/year, to $3.4 billion by 2012, says market research firm Packaged Facts (Rockville, MD). Stevia is considered a wild card as it is not yet clear whether it will be successful in taking market share from rivals. The sweetener is made from, a glycoside found within the stevia leaf...

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