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Markets :: Specialty Chemicals :: Food additives

French Court Rules Against McNeil’s Sucralose Advertising Claims

1:35 PM MDT | July 25, 2007 | Kate Phillips

A French court has ruled that Johnson & Johnson’s McNeil Nutritionals (Fort Washington, PA) must cease from making certain advertising claims for its artificial sweetener sucralose, which is marketed under the Splenda name. The court ruled that McNeil’s slogan, “Because it comes from sugar, sucralose tastes like sugar,” violates French consumer protection laws. The Commercial Court of Paris also awarded Merisant Worldwide’s (Chicago) Merisant France subsidiary, which brought the suit against McNeil, €40,000 ($54,000) in...

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