Focus on Health Spurs Demand For Vitamins and Supplements

Global demand for vitamins, minerals, and supplements, or nutraceuticals, is growing at modest levels despite the global recession, suppliers and analysts say. U.S. demand is expected to rise 4.3%/year, to $3.6 billion in 2013, says the Freedonia Group (Cleveland). The preference for health-maintenance probiotics over antibiotic treatments for human and animal nutrition is the primary growth driver, analysts say. The recession as well as competition and growth in Asia have helped to step up activity in the sector among suppliers including BASF, DSM...

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