Printed Electronics in 2011: Lessons from Failure

Raghu Das is CEO of consulting and market research firm IDTechEx (Cambridge, U.K.).   In this article, we examine what to expect for 2011. To do that, we must understand the spectacular successes of the recent past as well as the failures. This has often been an industry with poor business planning and marketing.   For example, in e-readers, Plastic Logic belatedly realised it could not meet Apple and Amazon head on and it said it would create a professional sector but such a niche may never exist. It failed to launch a product anyway.   Those...

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