AquaFina Reformulates to Use Less PET

Major bottled water brands are ramping up efforts to reduce the plastic content in water bottles to cut costs and respond to increasing consumer environmental concerns. Water bottles account for 20% of the U.S. polyethylene terephthalate (PET) market, and the trend toward lighter weight bottles has put the squeeze on PET demand, producers say. PepsiCo’s Aquafina, the nation’s top bottled water brand, introduced a bottle this month that cuts PET usage by 50%, to 10.9 grams/bottle. The “Eco-Fina” bottle will eliminate 75 million lbs of PET...

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