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Wal-Mart Unveils Sustainable Product Index

7:08 AM MDT | July 20, 2009 | Kara Sissell

Wal-Mart says it will develop a worldwide sustainable product index as a “single source of data” for evaluating the sustainability of products. Customers increasingly want information “about the entire lifecycle of a product so they can feel good about buying it They want to know that the materials in the product are safe, that is was made well and that is was produced in a responsible way,” says Wal-Mart president and CEO Mike Duke. “We do not see this as a trend that will fade.” The three-phase initiative will begin with a...

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