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Ticona and other names to go as Celanese streamlines branding
12:07 PM MDT | October 1, 2013 | Clay Boswell
Celanese has moved to simplify its presentation to the market, replacing the many names used to identify its separate businesses with a single brand, Celanese. Well-known brands, such as Ticona and Nutrinova, are being retired, the company said on 1 October....
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