IHS Chemical Week

World News and Views :: Top of the News

SURVEY: Only 26% of Chemical Companies Have Effective Marketing Strategy

2:33 AM MST | December 4, 2008 | Alex Scott

A recent study by marketing strategy group GEMS Europe (Zug, Switzerland) has identified that only 26% of chemical companies have a fully effective strategic marketing program. The study featured a survey of 264 businesses. Most of those companies surveyed were chemical and plastics companies.   The survey identified that 50% of companies are “strategic strugglers.” Companies in this category recognize the need for strategic marketing but are held back by restrictive thinking within their companies, says Phil Allen, president of GEMS Europe...

This information is only available to Chemical Week subscribers.


Forgot your user ID or password?
Click here to have it sent to you.

Not an IHS Chemical Week subscriber yet?

Here's why you should be:

  • 31 issues of Chemical Week magazine a year in print or digital format
  • Real time news and analysis on chemweek.com 
  • 20+ years of online archives
  • Topical e-newsletters that capture the most impactful events
  • Special issues with a regional or company focus
  • Global Outlook issue

Subscribe now


contact us | about us | privacy policy | sitemap

ihsCopyright © IHS, Inc.All rights reserved.Reproduction in whole or in part without permission is prohibited.

North Asia Russia Southeast Asia China India/Pakistan Middle East Eastern Europe Western Europe Central America Canada USA Australia/New Zealand South America Africa