EPCA: Industry Seeks a New Business Model

The chemical industry in Europe and other mature regions needs to develop a “new business model” based on new value chains and new technologies, if it is to meet the challenge posed by long-term global megatrends and short-term market discontinuities, says BASF board member Andreas Kreimeyer. Addressing the 44th EPCA Annual Meeting, which opened in Budapest today, Kreimeyer said that “innovation is the key requisite for sustainable growth” in Europe’s chemical industry.  Population growth is “the mother of all of the...

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