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BASF shuffles portfolio, reduces number of segments and divisions

8:26 AM MST | November 5, 2012 | Natasha Alperowicz

BASF announced today that it is optimizing its organizational structure to reflect the company’s strategy. BASF is reducing the number of segments from 6 to 5 and the number of divisions from 15 to 14. The changes will be effective as of 1 January 2013. “In the new organization, the bundling of product groups with the same business model will help management to better focus on the success factors necessary to be a market leader both in meeting customers' needs and in operational excellence,” says Kurt Bock chairman of BASF.  ...

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