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BASF outlines plastics strategy at pre-K event

9:01 AM MDT | June 25, 2013 | Natasha Alperowicz in Ludwigshafen

BASF intends to capitalize on growth in the consumption of plastics and tap into new markets driven by global megatrends. The company outlined its plans at a press briefing at Ludwigshafen today. In his keynote address, Martin Brudermüller, BASF’s vice chairman with responsibility for performance materials and Asia/Pacific, said that global megatrends call for plastic solutions. “We see three main areas that are highly relevant for chemistry in general and innovative plastic materials in particular: resources, environment, and...

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