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ACC Launches New Essential2 Ad Campaign

12:37 PM MDT | October 24, 2007 | Esther D'Amico

ACC launched a new $20-million ad campaign  today, aimed at raising both industry employee and public awareness of the importance of chemistry and the chemical industry to products used in “every-day life.” The ads are the latest step in the trade group’s two-year-old Essential2 campaign, and are running on ACC’s americanchemistry.com Web site as well as CNN and other cable and TV stations. The Essential2 campaign has been a success since it launched, says Jack Gerard, ACC president and CEO. “At the end of the day, the public...

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