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CW Insider, May 28: Monsanto’s Cash Cow Heads to Pasture

1:05 PM MDT | May 28, 2010 | Robert Westervelt

Monsanto’s decision to revamp commercial strategy for Roundup puts one of industry’s finest cash cows out to pasture. “The reality that Chinese glyphosate capacity is profoundly overbuilt” is forcing the company to price Roundup nearer to generics and simplify the product line, Monsanto says. Roundup-branded glyphosate, commercialized by Monsanto in 1976, is one of the few blockbuster molecules developed by industry since the early 1970s. Methyl-tert butyl ether (MTBE), invented by Arco Chemical in the 1960s and commercialized in 1979, is...

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