Sustainability: No Longer a Buzzword but a Way of Life

By Lawrence D. Sloan, SOCMA President and CEO The concept of sustainability has been front-page news now for well over a decade. These days, you can’t find a company that isn’t touting something they are doing as “sustainable.” It’s akin to the term “green,” which has been over-used, particularly by consumer products companies wanting to appeal to the hearts (and pocketbooks) of “environmentally conscious” folks – to such an extent that the Federal Trade Commission had to step in last year and publish...

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