Survey Indicates Firms Not Taking Advantage of Trend for More Green Products

Chemical manufacturers are failing to take advantage of premiums that they could earn from the sale of greener products to their customers including those in the construction sector, according to a study by Simon Kucher & Partners (Bonn, Germany), a consulting firm specializing in pricing. In a survey of chemical companies, more than half of the companies interviewed say that greener products are more popular among their customers. Almost three-quarters of respondents predict the pressure on their company to increase the number of innovative, sustainable...

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