P&G Contracts with Braskem for Plastics Sourced from Sugarcane

Procter & Gamble (P&G) says it has contracted with Braskem to purchase plastic from its polyethylene plant in Brazil that uses ethanol derived from sugarcane instead of hydrocarbon-based raw materials. The polyethylene (PE) will be used for select products sold under the CoverGirl, Pantene Pro-V, and Max Factor brands, and the packaging is expected to be on shelves in early 2011. Braskem recently confirmed that its 200,000 m.t./year unit will start up this September. Braskem says the plant will be the first commercial-scale plant to produce PE from a...

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