Symrise Starts Up Shanghai Center

Symrise says it has opened a “creative center” at Shanghai that includes fragrance R&D, sales, and marketing for all of its Scent & Care division’s business units. The center will serve the Chinese market and be regional hub for North East Asia. The company will use a proprietary analytical software system at the site that provides information about consumer trends and preferences in growth markets including China, India, Indonesia, the Philippines, and...

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