All Components are Not Created Equal

On a visit with an auto manufacturing customer a few years ago, I asked him what he would like to change about his cars. He said he would love to have components to build cars that are safer for drivers and lighter weight to decrease emissions. Oh, and they should also be less expensive than what we use today. After I got over the initial reaction to such a tall order, I said, “Great idea. We’ll get to work on that.”...

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