P&G Partners with Hebrew University

Procter & Gamble (P&G) says it has entered into a master collaboration agreement with Hebrew University of Jerusalem to develop new ingredients for P&G products using biology, chemistry, and colloid and surface science. “The collaboration agreement between P&G and the Hebrew University is a great proof of Israel’s leadership in science and technology,” says Sophie Blum, P&G’s general manager/Israel. The company has already established an innovation center in Israel, she...

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