P&G Expects Modest Growth; BASF Shuns Price Pressure

The recession is even affecting the soap and personal care product categories that are considered essential, analysts say. This is partly due to a trend by some consumers seeking to save costs by buying cheaper brands, and at least one formulator, Proctor & Gamble (P&G), has responded with plans to increase its offerings of low-priced products. Slippery slope: P&G to increase its low-priced product offerings as market shares falter. “We have to expand our portfolios to serve the needs of those consumers” looking to manage a more modest...

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