IHS Chemical Week
Chemical Week

Strategies for the Chemical Sector

How to Become Customer Smart

Tuesday May 10, 2011 - 10 am EST / 3 pm UK / 4 pm CET
Free Webinar

Chemicalweek/Accenture Global Webinar
Featuring Accenture and Avanade and the CRM for Chemicals solution

During this interactive, one-hour webinar:

  • Learn specific actions that chemical companies can take to get smarter in the way they manage their customer relationships.
  • Discover how marketing, sales and service teams are effectively managing customer relationships to identify and deliver value-added products and services, and ultimately, improve company profitability.
  • Gain knowledge of Accenture and Avanade’s Customer Relationship Management (CRM) for Chemicals solution that enables chemical companies seeking competitive advantage in a broad range of industry segments to increase sales and strengthen customer loyalty.

Chemical companies can make major strides to high performance by treating different customers differently and in a way that is beneficial to customer and company alike. That is, they can become “customer smart.” In fact, the 2010 Accenture Customer Preferences Study for Chemicals of more than 1,200 respondents showed that chemical companies lose a significant amount of value in certain areas by not optimising the approach they take toward their customers.

As a member of the audience you will have the opportunity to submit questions and to drive discussion throughout the webcast.


Goetz Erhardt

Goetz Erhardt
Senior Director – Management Consulting Service Line, Accenture

Goetz Erhardt is a senior director in Accenture's management consulting organization. He has extensive experience in consulting multinational clients in the chemical and industrial industries. Goetz specializes in marketing and sales strategy, enterprise transformation and culture change. He currently focuses on topics such as industry value chain marketing, market launch acceleration, sales transformation and customer centricity programs in the business-to-business markets. Goetz is based in Frankfurt, Germany. goetz.erhardt@accenture.com


Ryan McGann

Ryan McGann
Business Solutions Advisor, Avanade

Ryan McGann is a business solution advisor within Avanade’s Microsoft Dynamics CRM Capability Group. He has deep experience in consulting large, U.S. clients across many industries in strategies for managing their interactions with customers, clients and sales prospects. Highly skilled in solution building, problem solving and business process re-engineering, Ryan has held a number of positions spanning a spectrum of roles at Avanade, including delivery and operations management. Ryan is based in Baltimore, Maryland.

Webcast chair: Alex Scott, Executive Editor Web and Environment/Chemicalweek

About Accenture and Avanade
As leading business services providers of Microsoft Dynamics® CRM solutions, Accenture and Avanade come together to deliver integrated industry solutions that help organizations identify profitable opportunities to increase sales, improve customer management and strengthen customer loyalty. To learn more, visit crmx3.com.

Register Now

Register Now


DATE: Tuesday May 10, 2011

TIME: 10 am EST/3pm UK / 4pm CET



Goetz Erhardt
Senior Director – Management Consulting Service Line, Accenture

Ryan McGann
Business Solutions Advisor, Avanade


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