IHS Chemical Week

CHEM IDEAS

New Year, New Look

8:47 AM MST | January 9, 2009 | By LYN TATTUM

Dear Reader,

The new year brings a new look for Chemical Week's printed magazine. Our refresh provides a more modern feel to the weekly print edition and a stronger link to our increasingly active online pres­ence, Chemweek 24/7, at chemweek.com.

We asked our designers to focus on the transition from cover headlines, to table of con­tents, and the hierarchy of information within the internal news and feature pages to facilitate an easier read throughout. Use of white space, photography and the presentation of market data have been upgraded, while retaining our three-column layout. The exception is the newsbrief section which moves to a four-column format, using tinted space to highlight certain stories.


Reflecting wishes expressed by subscribers over the years, we have moved to a more readable and bolder serif font for text copy, selecting a sans serif for headlines. You will see pointers throughout the pages referencing related and further informa­tion available on chemweek.com.


Colors of the familiar Chemical Week logo on the cover will change occasionally, to accommodate differing background images or to signal a content theme, such as green for a special focus on the environment. But red, white, and black remain the signature logo colors for Chemical Week.

The content, of course, will be as authoritative, incisive, timely, and broad as you have come to expect from the leading journal in the chemical space.


Our mission statement, upgraded to the top of the cover, is tweaked slightly to state: Worldwide News and Intelligence for the Chemical Industry. That is what we intend to provide, day in and day out.


All subscribers have a unique password to access chemweek.com and see the daily-changing news, prices, and other invaluable information sourced by us from around the world. The Web site is also going to have a fresher appearance along with cool new tools to help you find specific information faster. We have introduced ‘Chem Ideas,’ pulling together a team of well-known experts from all parts of the chemicals industry to offer a perspective and opinions on pressing issues affecting the sector. Reports and analytical tools can now also be purchased online from the store.


A new level of functionality across the website includes, for example, the ability to share CW content with colleagues via Internet portals such as LinkedIn or Facebook.


We’ll introduce several more exciting features in the next few weeks, so keep an eye out for changes and new services and do let us have your feedback.


Whatever business challenges and opportunities 2009 brings, I trust Chemical Week’s comprehensive news and unique intelligence will offer valuable input for decision-making and executive processes in the chemical industry around the world.


Best wishes to you all,

Lyn Tattum

Publisher













 
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